Display Ads and Targeting
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01. Intro
02. History of Display Advertising
03. Evolution of Display Ads
04. Aspect Ratios
05. Display Ads and the Customer Journey
06. Display Ad Formats
07. Native Ads
08. Direct Response vs. Brand Advertising
09. Direct Response vs. Brand Advertising
10. Metrics for Display Ads
11. Quiz: Metrics and Pricing Models
12. Pricing Models for Display Ads
13. Different Pricing Models
14. Reach and Frequency
15. Targeting Ads
16. Remarketing
17. Display Ads and Mobile
18. Display Advertising Related Concerns
19. Recap
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14. Reach and Frequency
Reach and Frequency
Learn more about
optimal frequency
.
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